Quick tip: If you’re writing a series of posts that could be categorised under different themes, you can change the name of the author to your category, so for example “Jason’s Recipes”, “Jason’s Film Reviews” etc. Okay, now to write the actual post… Fill in the author, whatever body text and add media by clicking the buttons on the left. If you’re publishing all your text as images, you’ll have to fill this in of course. A post must have a cover image you won’t be allowed to publish otherwise.įor the text summary you can either write one yourself, or if you don’t WeChat will take an excerpt of the first 54 characters of the post and use that. And note that the title will be covering the bottom of the image. So better to use 900×400 pixels*** (it won’t be stretched).
Note that they recommend an image of 900×500 pixels, but on the phones we tried that meant the image was actually cropped top and bottom.
If you tick the box underneath, the cover image will also be published at the start of the actual post (封面图片显示在正文中). the image that will appear with the Post Summary, can either be uploaded (本地上传) or taken from a media library of images you’ve already uploaded (从图片库选择). Then scroll down to the very bottom of the pages and you’ll see this: First write the post title in the central column (it will automatically appear on the left column). So to start with we’re going to create this Post Summary. You click through one of these post summaries to see the actual post. Once you click through one of those subscriptions, you get the screen on the right, which is a list of published posts, this is the “navigation” they’re talking about – you get a picture, a title, and a brief summary of the post in these little white boxes, and you can scroll through a long list of them**. So on your WeChat app on your phone, you’ll have a list of Public Accounts that you’re subscribed to, which looks like the screen on the left: The bit on the left is the “navigation” (图文导航 túwén dǎoháng) by which they mean a post summary. Once you’ve logged on to your WeChat Public Account, go to Content Management (素材管理 sù cái guǎn lǐ) and then click the button on the right to Add New Post (新建图文消息 xīn jiàn tú wén xiāo xi).Īs written above, the central column is the actual post. This has two advantages: You can control the design, so that everyone sees the same thing, and it is much more difficult for others to steal your content.ġ. Note that we’ve found the best way is to put all your content laid out in a series of 740 x 1136px jpegs*, text and images. You should have all your content (text, images) ready to post.
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